For all of you aspiring computer programmers out there; and I know there are plenty of you reading, here is a link to a great article giving tips to improve your Search Engine Optimization results using Meta Tags. Basically, this site is an advertising site, trying to sell various website toolboxes and services to optimize your online presence; but you can gleam many good tips from the sales pitches they present!
Here's the link to that article:
'Structure Documents With Header Tags'
http://www.netmechanic.com/news/vol4/html_no9.htm